LoCash, formerly the LoCash Cowboys, are back with arguably their most radio-friendly single to-date, titled "I Love This Life", and radio has rewarded the safe selection with a career-best chart position of #27 and climbing.
"I Love This Life" is an upbeat, mildly cliched ditty that is really no more than a list song of things the narrator happens to life. On paper, this record comes across as no better than the average bro-country fare. What elevates "I Love This Life" above the rest of the pack is it's technical aspects.
The production is solidly country-rock that, while not spectacular, is more than listenable, and is eons ahead of the R&B music being shipped to country radio these days. The melody is infectious, particularly in the chorus, while the hook is simple, yet ultimately effective. What really makes this offering shine though, is the way Chris Lucas and Preston Brust absolutely sell it, with their raw enthusiasm and legitimate excitement, and it's that performance that makes it seem like an actual declaration of appreciation, rather than just a checklist of fun and amusing things.
"I Love This Life" is by no means groundbreaking, but it is a song that can and seems to be connecting with a large audience, and is an unquestionably solid effort from an act with a fairly shoddy track record. Good stuff.
Grade: B
Listen: "I Love This Life"
By Markus Meyer
"I Love This Life" is an upbeat, mildly cliched ditty that is really no more than a list song of things the narrator happens to life. On paper, this record comes across as no better than the average bro-country fare. What elevates "I Love This Life" above the rest of the pack is it's technical aspects.
The production is solidly country-rock that, while not spectacular, is more than listenable, and is eons ahead of the R&B music being shipped to country radio these days. The melody is infectious, particularly in the chorus, while the hook is simple, yet ultimately effective. What really makes this offering shine though, is the way Chris Lucas and Preston Brust absolutely sell it, with their raw enthusiasm and legitimate excitement, and it's that performance that makes it seem like an actual declaration of appreciation, rather than just a checklist of fun and amusing things.
"I Love This Life" is by no means groundbreaking, but it is a song that can and seems to be connecting with a large audience, and is an unquestionably solid effort from an act with a fairly shoddy track record. Good stuff.
Grade: B
Listen: "I Love This Life"
By Markus Meyer
