Reasoning? The melody and production job here is pretty solid, and unlike anything else he's ever released. And the video is pretty creative to.
But all this doesn't change the fact that this is typical bro-country, at least lyrically speaking. "Pretty little mama looking at ya like that"? "Drop a tailgate on your truck"? Really? This is borderline embarrassing. But like I said, there are some redeeming qualities here, to make it tolerable.
This guy has proven he can make great music (none of it gets released though), so lets hope his upcoming album has more songs like "Savin' Amy" and less of this.
Listen: "Bottoms Up"